Reach the March ARB Military Community

Your military market is here!

Whether you’re looking to boost sales, increase awareness of your business or build client relations with military consumers, our Commercial Sponsorship program provides the opportunity to build a binding link with our highly targeted and sponsor-loyal members.

About the March ARB Military Community

March Air Reserve Base is located in Riverside County, California between the cities of Riverside and Moreno Valley. It is the home to the Air Force Reserve Commandís 4th Air Force Headquarters and the host 452d Air Mobility Wing, the largest air mobility wing of the 4th Air Force. In addition to multiple units of the Air Force Reserve Command, March ARB is also home to units from the Army Reserve, Navy Reserve, Marine Corps Reserve, California Air National Guard and the California Army National Guard.

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March ARB boasts a thriving and diverse community, making it an ideal hub for advertisers seeking a broad and engaged audience. With a substantial presence of Reservists, Guardsmen, and active-duty personnel from various military branches—totaling well over 8,000 assigned personnel—the base offers a unique opportunity to connect with a dynamic demographic. Adding to this mix is a civilian population of approximately 1,750, further enhancing the reach. When factoring in the significant number of retirees and their family members served by March ARB, advertisers can tap into a vast retiree population exceeding 70,000! Don’t miss the chance to showcase your brand to this influential and expansive audience at March ARB.

Our Mission

To support combat readiness through morale and recreation programs by offering a variety of services that improve the productivity and quality-of-life of all Team March community members.

Our History

The Morale, Welfare, and Recreation (MWR) Program has been recognized as being essential for creating and maintaining the morale of military personnel.

Services programs have long provided essential food, lodging and services for military members. MWR programs were first introduced during the Revolutionary War.

With the establishment of a huge “citizen” army during World War I, the United Services Organization (Inc.) was founded along with programs like library services, troop canteens and sports programs.

In 1920, the Army Motion Picture Service was set up and was soon to be followed by the founding of service clubs later during World War II. Services programs also began during the Revolutionary War, with billeting and food facilities serving as fundamental necessities for military troops. Services’ roots sprang from the supply and civil engineering career fields and then branched off as its own entity in 1992.

In 1992, MWR and Services merged Air Force wide, with the new name, the Air Force Morale, Welfare, Recreation and Services Agency. In 1993, the agency was renamed “Services,” reflecting the mergerís success and focusing directly on what their programs are all about – service. Whatever the name or organization, the Services mission remains the same: to deliver programs and activities to build and sustain ready and resilient Airmen and families.

Advertising opportunities are available!

Trying to grow your business? A variety of advertising options are available at very affordable rates for your business to get your message across for a month, 6 months, or an entire year!

Our customers are well-educated and brand loyal. Through our advertising program, your business has a competitive advantage over other businesses not directly targeting our unique military and civilian market.

LED Outdoor Marquee

This two-sided large outdoor display is located off the main road just a few feet away from the main entrance to the base. The display offere great visibility from drivers entering and leaving the base.

Advertising rates:
  • Static ad
  • $300 Monthly
  • $1,740 for a 6-month agreement ($290 per month)
  • $3,360 for a 12-month agreement ($280 per month)

HDTV Network

This is eight (8) TVs across the base available for advertising. These TVs are strategically placed in high-traffic zones like our gym, fitness center, bar, etc. They feature a blend of base events and limited paid advertising.

Advertising rates:
  • Static ad
  • $200 Monthly
  • $1,170 for a 6-month agreement ($195 per month)
  • $2,280 for a 12-month agreement ($190 per month)